Having personally “been there and done that”, George can usually help one way or another with any needs of startup companies through Series A, B, C and later funding, mezzanine funding, exit planning and M&A transactions, and IPO preparation. Generally, at a high
Many if not the majority of tech startups are founded based on product, which means they are founded by engineers, developers, product managers, or in other words individuals whose strengths are in conceiving and developing great new products and services. Indeed, “product” is the most important focus for most
But as early success continues, the new company finds itself with additional new and emerging needs such establishing a finance department, retaining a law firm, bringing on and building out marketing and sales organizations, providing customer service and support, board and investor relations, human resources, and other activities which to some founders are no longer “fun” yet they are necessary for growth and scaling. Even the product development process goes from being a handful of close-knit people to a larger and growing organization which must be managed. For a growing company, these “non-product” activities can quickly become more than half of what the founder/CEO must focus on.
Many founders would just prefer to focus on product and development activities and bring in somebody else to “manage” all the other stuff. Other founders would prefer to develop themselves personally to become a broader and more fully functioning general CEO, although they have never done it before. And the risk of learning how to manage all these other functions and areas by trial and error is significant and
Garrick and G2 can serve in this role, spending as much or as little time as needed, in the capacity of an independent Board member, advisor, or consultant. Whether the goal is to recruit help to complement the focus and role of the founder/CEO, or to mentor the founder/CEO to transition and evolve into a general operating executive, this is one of the most important potential needs that G2 can fill.
Of course, capital is the lifeblood of any startup. Without money, you can’t hire people, buy or lease equipment or hosting services, lease office space, etc. It starts off small, but the longer you go and the more successful you are, the more you will need.
It’s ideal if a founder is able to find investors on their own, make their pitch, and negotiate a deal. If you are a serial founder who has done it before, or if you’ve worked in or around venture backed companies, or if you have a good network of entrepreneur friends, then you probably know potential investors or can get introductions. But what if you don’t have any of that? What if you came up with a great idea, need money so start up your company, but you just don’t know where to go or who to contact?
You could spend a lot of time on the Internet doing searches, cold-calling private investors and VCs, submitting business plans, etc. but this is not a high-likelihood approach and it’s certainly not ideal. There are a lot of scammy investors always looking to take advantage of inexperienced founders, which is easy to do if the founder doesn’t know the basics of what a deal looks like, and what terms should or should not be in there. And, many investors, especially VC firms, rarely if ever invest behind complete strangers without some kind of introduction or reference. Sure the website says to email your business plan, but VERY few of those ever end up raising money. VCs get hundreds of business proposals each year, but many only do maybe a deal or two a month (and that’s a lot for most of them).
So, an intermediary who is experienced in starting companies and fund raising, and who also knows and has worked with many different investors, can be invaluable in connecting you with the right sources of capital. It is definitely NOT a guarantee. But we can meet with you, go through your ideas and plans, learn about you, and make an assessment on how attractive your proposition looks. We can then informally take that to several investors, explain it at a high level, and see if there is interest. If so, we can arrange a meeting and you and the prospective investor can take it from there. But without an intermediary, if you haven’t done it before and don’t have the connections and/or references, getting those meetings is extremely competitive and difficult.
Again, there is no guarantee here at all. But we can potentially give you a path to meet with investors that otherwise would take a lot more time and effort when instead you ought to be devoting that to building product. And if you don’t want to go all the way and work with us in funding, we can serve as a sounding board to give you feedback and advice on your ideas, product, and plans for going to market and growing your business.
Finally, our role in funding would generally be for early if not initial funding rounds. Once you’ve raised some money from qualified investors, if you are doing well, those investors will know investors at the next stage and will help you by making introductions and providing references.
Growth & Scaling
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